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Bentley takes Hammer for best use of social media

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Construction Computing AwardsIn September (Best use of Social Media?), I talked about the shortlisted companies in the running for Construction Computing magazine’s ‘Best use of social media‘ award at the Construction Computing Awards 2010. I highlighted the widely varying levels of social media adoption among the finalists, and gave my assessment of the Web 2.0 performance of the vendors – and my forecast proved spot-on!

Bentley Systems duly won the ‘Hammer’ for Best Use of Social Media (22 December 2010 update: Bentley news release), with Woobius as runner-up. True to their record of staff engagement with Twitter, I heard the news first via a tweet from Woobian James Goodfellow.

The Construction Computing Awards event clashed with the International Building Press Journalism Awards and the B2B Marketing Awards events, both of which I had considered attending (though domestic responsibilities meant I couldn’t go to any of them, having to dash from the drinks after that day’s CIMCIG event). I did, however, get chance to read about the winners on the IBP and B2B Marketing websites on Friday morning, and – after a slight delay – the Construction Computing Awards winners are now available too.


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